Adventure Travel Tube Ads
This small ad project was focused on getting more young professionals out of inner cities and into the wider world for adventure centric vacations during their free time. The idea was mundanity, discomfort and boredom versus exploration, new experiences and freedom, visualised through a simple vector art style and text.
These are formatted for the London Underground platform poster ad spaces but they could just as well work online or even as print ads in a magazine. The main placement in the Underground is strategic however due to the target of the text being the mundane commute or inner city life contrasted with a vision into extraordinary adventures and locales.
- For Adventuretravel.com